PROJECT-JEF

When I realised I was good at making companies excel, I decided to start a business with it. I named it JEF and created a website, logo and social media.


-LOGO
JEF's logo has primarily a black background with a purple colour, which should be authentic and look like an LED light turned on in the dark. The slogan ‘blink out’ shows why that was put into the design. The font used in the logo is often repeated in the website. It gives the already short name an even more simplistic look. I deliberately used the diamond shape as a point as an element that can often recur in the company's digital design. The logo looks calm, futuristic and reliable.

-WEBSITE
I wanted the website to be as simplistic as the logo itself, with the same purple colours and black background with mainly white tones. I gave each of the different services I offer their own purple colour variation, which are hard to distinguish separately but turn out to have differences next to each other. With colour transitions as a background and pages that are easy to navigate, I want to give visitors a special experience.

-SOCIAL MEDIA
In my mind, the next step was to create an Instagram account. I plan to post on this regularly. The social media and the website complement each other with lots of opportunities to move from one to the other and they exude the same purple colours with black and white tones.